Here is an excellent post on “Better Business Blogging“.  It recommends some very useful plugins under five categories:

1. Facilitating content sharing
2. Search engine optimisation
3. Onsite functions
4. Back Office
5. Comments

By the way, I don’t have any business relationship with the owner of that blog.  This is a genuine recommendation of a page that I believe many of my readers here should find useful.

- David -

I’m not myself a great enthusiast for PPC, preferring free advertising to paid.  I subscribe to very few ad services.  Yes, I do pay monthly to a small handful of credit-based safelists but for the most part these were set up under special deals for cheap subs or even a free or cheap “lifetime” membership.  I learned a long time ago that a less than careful accumulation of monthly subscriptions can quickly leak away one’s PayPal balance.

However, I’m not going to deny that some people have made a lot of money out of both their own and affiliate products and services through promoting them by PPC services such as Google Adwords.  And as someone who likes to watch his Adsense balance building up it would be rather inconsistent of me to deride those sturdy Adwords customers who, at the end of the day, are the people who pay me for showing their ads.

Having said that I do believe that it is necessary to take some care over launching into Adwords campaigns.  PPC can look deceptively simple, but if you don’t know what you’re doing you can pour a lot of money down a big hole.  So today I was pleased to see that Kenneth Koh has put a new article on his blog dealing with this important theme of Pay Per Click Marketing.

(If you’re interested in more comprehensive PPC training take a look at this from Perry Marshall).