On many blogs you have to fight your way through a barrage of adverts to find any content, but today I want to point my readers to one on which there is no advertising at all.

Now I must make it clear that I have no objection to blog advertising. It would be rather hypocritical of me to say I was, given that this blog, like many of my others, quite unashamedly carries banners and advertorial content. No, it’s not an aversion to advertising but simply a question of what is appropriate to a specific blog with a specific purpose.

Jim Connolly lives just a few miles from me in the middle of England. We have never met in the flesh but often do so through Twitter and “Jim’s Marketing Blog”.

If you’re into blogging I suggest that you take a look at his article “No advertising or sponsors!“ and then ask yourself whether your present blog advertising strategy is the best for you. It will all depend on what you’re trying to achieve through your blog – but come to think of it, have you ever defined that clearly to yourself? If you don’t know precisely what you’re trying to achieve, how can you possibly know whether you’ve got the best advertising (or no-advertising) strategy?

Tags: advertising, blogging

This entry was posted on Friday, December 19th, 2008 at 11:27 am and is filed under advertising, blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.