This post is more or less a repeat of an email I sent out this morning to the members on my text ad site, Text.Admastery.biz. I went into its admin area half an hour ago and found eleven ads waiting to be reviewed and approved.

Of those eleven I have approved only one.

Why do people try to post ads promoting easy wealth, quick earnings, massive riches and things like that? It’s clearly stated on the entry screens on the site that such advertising will be refused and deleted without comment as this is not what the site is designed for.

My policy for some time now has been that if I spot in an advert any hint that it is easy to earn great wealth on the internet then it will be refused. Certainly there have been cases of quick success, but these are not the norm and excessive expectations should not be raised. I’m fully aware that this policy has restricted the growth of the site, but am determined to stay firm on this point.

Easy money schemes do deliver a lot of easy money, but only for the few at the top of the “food chain” who benefit at the cost of the thousands who will never even recoup their expenditure.

I have a couple of small sites in the health and fitness niche, and have often wondered about whether or not it would be right to promote certain types of product and service. There is so much fake material around, and not only the fake pharmaceuticals which are a curse especially in developing nations; there’s a multiplicity of ebooks promoting “cures” which no self-respecting qualified clinician would ever recommend.

On the one hand one does not want to close off less conventional but perfectly legitimate options. At the same time one does not want to be found promoting rubbish. It’s not always an easy balance to keep.

Today I came across a summary of some research done by scientists in the University of Sheffield (England) into factors affecting the degree of trust placed by web users in online health information. They developed some interesting guidelines for site owners which certainly merit serious consideration by any webmaster owning or managing sites and blogs in the health niche who wishes to maintain standards of integrity beyond simply generating some quick revenue.

For more click online health advice and information.