Twitter began as a fun and innovative way to achieve social networking but has quickly become an easy and helpful tool for promoting businesses, both large and small.

If you are already using Twitter for your business, then you will no doubt be looking for ways to improve your Twitter productivity.

But how can you increase productivity on a site that allows you to type only one hundred and forty characters? Here are 5 ways suggested by David Perdew of “My Twitter Toolbox“ to improve your time on the Twitterverse.

1. Sort out your followers. You can find applications that will allow you to separate the people you follow and tweet to into separate groups. This way, you can have a group for your friends, your family, business connections, and more. With these separate groups, you can focus your business related tweets on the right people.

2. Tweet and tweet often. You cannot be very productive with Twitter if you do not dedicate time to it. One way to get many followers is to tweet as often as you possibly can. By doing this, you will have more of a chance of people noticing you and following you.

3. Send useful tweets. Tweeting often does not mean sending the same messages over and over. If potential followers see that you never post anything new, then they may not follow you. While you want to tweet as quickly as possible, make sure you are tweeting something worth reading.

4. Include links, but make them short. There are plenty of applications that will allow you to shorten your links to save a great deal of room. Make sure that you always use a link-shortening tool to make the most of every tweet you send.

5. Know when to step away. You do not need to spend all of your time on Twitter. You do not need to neglect the other parts of your business. Make sure that you devote enough time to the full scope of your business activities.

To see a video introduction of the top 20 Twitter tools, visit “My Twitter Toolbox“.

Happy tweeting,

- David Murray -

Tags: advertising, advertizing, David Perdew, My Twitter Toolbox, Social marketing, Twitter

This entry was posted on Wednesday, October 14th, 2009 at 8:21 pm and is filed under Social marketing, Twitter, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.