I’ve been working today to revive some of the AdMastery.biz sites.  Some of them have been sadly neglected during my recent long period of weak health, and as I worked away it dawned on me suddenly that I’d never updated the name of this blog.

This has been done today and the banner above now reads, “The AdMastery Blog“. Several of my other related advertising sites are shortly to be brought consistently under the AdMastery banner. There are other developments planned for the coming months also – including things that according to previous plans should have been launched earlier this year, if only I had not been forced to take time off.

I’m intending to add posts here several times a week and to expand the coverage to assist small-scale internet marketing businesses much more comprehensively than in the past. In summary this blog will now be designed both to support users of the AdMastery.biz advertising services, and also to provide helpful content and references for people developing their knowhow in home-based internet marketing – including email advertising, various type of ad exchange, traffic exchanges and safelists, to mention just a few of the topics to come.

You may notice that traffic exchanges are mentioned there. Because the AdMastery.biz portfolio does not include a click exchange (as traffic exchanges are sometimes called) and at present it is not intended to launch one, I’ve never paid much attention to them here.  However, on recent reconsideration of their potential I’ve returned to using them considerably more myself and will therefore be referring to them periodically.  For example, you’ll find in yesterday’s post a brief note on my initial impressions of HitSilo, the new traffic exchange from Logiscape Technologies.

Also, given that this site is itself a blog, I’ll also include material on blogging and you can look forward to some changes in The AdMastery Blog itself. I’m hoping shortly to include a review of Alex Sysoef’s training programme for bloggers, “Expert Wordpress“, once I’ve been through the materials myself.

Wishing you success,

- David Murray -

Today, as I signed in to a site on which I place some of my advertising, I was faced with a warning message to the following effect: “Will people who use rotators to display their banner ads please take them off or they will be removed immediately they are detected“.

As it happens I only have two banners on that site so it isn’t a major issue for me. Unless I can persuade the site owner into a change of mind about banner rotators I’ll simply stop using it for that part of my advertising.  However, I do not understand the logic of this coming from someone who presumably is a marketer as well as a site owner.

Take my own case. A few minutes ago I checked my advertising database. I have banners displayed on several hundred locations around the web.  One campaign alone can be in well over a hundred different locations. At one time I used to enter each banner separately into each site, but then came a disaster!

A fairly well-known marketer withdrew a product that I had been promoting. I had that product’s banners in around fifty different places around the web. Fortunately I had a database record of where I’d put them (or at least, most of them), but the task of going to all those sites and manually replacing each one was horrendous.  I still occasionally find the odd one I missed.  Who has time to spare for this kind of thing?

That sort of problem does not now arise in my marketing. I use the Intellibanners rotator system, so that a banner campaign covering dozens of sites can be managed from a single point I make one change in the Intellibanners control panel and the display instantaneously changes in every location.

What’s more I can use the rotator to split-test alternative banners to see which gives the best results, and can promote several different products and services simultaneously – deciding which ones should be given the greatest percentage exposure. When a new product emerges onto the market I can get its banners out into dozens of advertising locations in just two or three minutes.

Now I know even from my relatively limited experience as an advertising site owner that there are unscrupulous advertisers out there who will pull every trick in the book to slip their undesirable adverts past the unwary administrator. This, however, surely cannot be a sufficient argument for banning the use of such a powerful efficiency aid by responsible marketers.

My advice is that, if you don’t already use it, you should sign on for Intellibanners, use its facilities to the full and if a site threatens to delete your ads talk nicely to them (as I plan to do in this case) but if they insist then just quietly take that part of your business elsewhere.  If you are into banner advertising in anything beyond the most minimal level you cannot afford the time to manage every banner location individually.

- David Murray -