The effective life of a tweet on Twitter is considerably shorter than that of a blog post, which can give valuable service for months and even years.  Although it is true that a search of Twitter may find an old tweet the harsh reality is that for many, possibly most, of your followers a message will be there in front of them for a few minutes and then will pass into obscurity.  If they follow many people, and don’t look at their incoming tweets for several hours they may never see it at all.

Another reality is that the earth is round.  Not everyone is in daylight at the same time.  When I post a tweet in the middle of a UK morning my American followers will still be asleep whilst the Australians will have finished their day already and be preparing for the next night.

So without staying awake around the clock how am I going to reach them all.  This is where PostLater comes in.  I still do send out tweets on the spur of the moment as events occur and ideas hit me; but my more systematic tweeting is now managed largely by PostLater, on which I can set dates and times in advance – and not only for Twitter.

Yes, PostLater will handle full blog posts as well as micro-blogging. Some of the recent posts on this blog have been pre-written and scheduled on PostLater to appear at intervals. Of course, I could have scheduled them in WordPress, but a big advantage of doing it on PostLater is that I can easily see all my posting timetables in a single place. (This one is not being done that way as I’ll be sending it immediately; that flexibility is still there).

The links on this page are of course to an affiliate page, but in line with my normal practice I am not sending an affiliate link for something I’ve never used myself. PostLater is now an integral part of my blogs management structure. I recommend that if you’ve not already done so you check it out and see how it might fit with your blogging strategy and your ways of working.