In the past few days, both while reviewing other people’s ads and also while writing my own, I’ve been thinking about titles and headlines.

On a typical Ad Exchange there are text ads, html ads, traffic links and solo emails.  Some, including Text.AdMastery, also include a word cloud and others have various forms of classified ad.  The great majority of these require some kind of title or headline.  It may be as little as one or two words on a word cloud or a lengthy phrase or sentence on a traffic link. In other areas of Internet-based marketing, such as email advertising, the title is of equal importance.

The headline or subject line (different terms are used in different contexts) is what people see first. In many cases the title is the only thing they see, and whether or not they click on it to explore further depends on the degree to which it has captured their attention and piqued their curiosity.

Headline writing, as a branch of copywriting, is both an art and a science – or maybe it’s a “scientific art”. Whatever, we all who try to earn our crust on the web need to get better and better at it.  We’ll never be good enough because although there are certain unchangeables about human responses there are also rapidly shifting patterns of fashion and public interest. It’s yet another essential field demanding life-long learning and continual improvement.

It’s now a week since the AdMastery.biz launch, or at least its text-ad-exchange and word-cloud pieces. Actually, it’s only about three days because I decided to hold fire on any substantial promotion until Monday.

We’re approaching 50 members now, and at the present rate (which actually I expect to increase) we’ll hit the 250 mark well within my target time. At that point I start charging for Pro memberships, and people start earning commissions on their paid referrals.

Meanwhile work continues on the next phase, which was going to be my article marketing programme but I’ve rescheduled things a bit and am now thinking that the safelist (credit-based) will probably come next.

Strategic or chaotic? If the above makes you think the development is in something of a flux, you’re right; that’s how I like to manage things. I used to be a corporate strategy consultant and one lesson I learned many years ago was that, although one has to have a strategic map, too much rigidity in following a pre-planned course is not a good thing.

Fluidity, agility and alacrity are vital keys to success in a rapidly changing world whilst not allowing the ship to be blown around by every passing breeze (shamelessly mixing a number of metaphors).

Anyway, today I’m returning to this blog. As I said in an earlier post it used to be on Blogger, but that’s rather restricting. Almost all of my blogs (and I have several in niches far removed from internet marketing) are now hosted on my own rented servers, not on Blogger or WordPress sites. This gives far greater flexibility. It also gives more work! That’s why I need to spend some time on this one, because about all I’ve done so far is transfer the content.

While I’m on this subject, last night I downloaded an ebook on blogging. I paid a few dollars for it (not many, but the USdollar/UKpound conversion rate at present made it seem more!) and was disappointed. Not that it said anything wrong, but it just didn’t say very much at all.

The gentleman’s bank manager will, I’m sure, be very happy at the large number of small payments arriving in his client’s account and no one person has lost much.  However it’s worth bearing in mind that, although there may be very cheap blogging ebooks which deliver a lot for a very little, I can’t think of one.

My suggestion to anyone starting out on blogging and hoping to make some money along the way is to spend a little more (but it’s still not a fortune) and get Rob Benwell’s Blogging to the Bank 2.0

It’s now time for me to get down to the main work of the day.

Wishing you success,

- David Murray -
www.admastery.biz

Here it is!  Our new advertising service is now live.

The first two modules are available for use, including:

• text ad exchange
• traffic links
• html ads
• solo emails
• banners
• link cloaker
• word cloud
• downline builder

The major component of this first stage is an advertising exchange in which members agree to view each other’s ads, and so is especially useful for people building businesses in the internet marketing niche.  In the very near future we plan to add a credit-based safelist, resources for article advertising, a wide variety of both carefully selected and specially prepared training materials, and even more to follow.

The second component is a “Word Cloud” – which actually you can use even without joining the ad exchange, and allows you to promote words and short phrases in return for clicking on other peoples’ words in the cloud and viewing their advertisments.  At very modest cost you can highlight your words using bold, italic, colour colour and other enhancements.

Join now while you can upgrade to “Pro” without charge. This will apply only to the first 250 members.  Promoting Text.AdMastery and building a downline brings many benefits including the ability to promote your own business to them by email.  There is also a variety of opportunities to earn both points and cash commissions.  Once we’ve reached 250 members you will earn a cash commission for each paid referral, and if your referrals become active users of the service you will earn points for having referred active members.

This is just the start.

Join us today at Text.AdMastery.biz.

Wishing you success,

-David Murray -