Search Engines

Thankfully my main sites have not been hit hard by the various Google algorithm changes over recent months. (But that’s no cause for complacency; I could be next!) Several of my smaller sites have, however, been virtually destroyed. Traffic is down to almost nothing in spite of being well-constructed and personally written on subjects that I know a lot about; in other words, exactly what Google say they want to see. Ha! Ha!

Many have suffered far more than myself, and not only the bulk-generators of trash sites but online businesses built up painstakingly with integrity over years. I suppose the mighty-G considers the destruction of honest businesses as merely collateral damage in their war against what they consider to be money-making “spam” [Interpretation: anyone who designs a web site to make money – as though they themselves went into the office every morning without expecting to be paid!] I’ve fought for a long time to suppress a growing hatred of Google, but it’s becoming very hard to keep it down. They need a serious overhaul of their corporate ethics.

Pushed Below The Fold

This morning, though, I’m equally irritated at what they’re continuing to do even to successfully ranking keywords. One of my best sites has been struggling for traffic recently even though it has several important keywords on page 1. Take the example of one that currently ranks at number 4. Who are the occupants [note the plural] of positions 1 to 3? Well, the answer isn’t in the plural, it’s singular. Every one of those top three slots is taken by … Amazon!

So by the time you’ve allowed for the paid spam (my definition, not Google’s) at the top of the page, followed by three slots given to the same big company, my number 4 ranking is pushed below the fold. By long hard work I’ve managed to get ahead of what I’ve always considered to be my “real” competition, but what’s the point of all the effort? What hope have I of ever beating the combination of Big-G and Big-A?

Clearly it’s time to rethink, and two approaches recommend themselves to me:

  • Put increased effort into getting direct non-search traffic
  • For search traffic find and focus on keywords that don’t appear to interest Amazon

Will it work? I don’t know but some response to the depredations of the immoral uncaring self-focused G-monster has to be found. Google is so big that it’s almost impossible to do without it, but I’ll certainly be minimising my exposure. One thing I SHALL NOT be doing is paying them any money for Adwords. That really would be surrender. I’m planning to go battling on.

{ Comments on this entry are closed }

Why I don’t use spin software

17 March 2012

Article spinning. The title here should most certainly not be interpreted as my saying that I don’t “spin” articles. I do! Some years back, though, I tried several spinners to produce new variants of existing articles and was always dissatisfied with the output. Since then I’ve always written my article then rewritten it in “spyntax” […]

Read the full article →

Search Engine Ethics – The Online High Street Under Continuing Attack

3 December 2011

Google search people decided some time ago that retailing online is a bad thing and made it more difficult for sites with many product sales pages to get seen. Affiliate marketing is undesirable in their eyes and pages with affiliate links can get marked down. Prominent positioning of ads above the fold is also in […]

Read the full article →

Is Long-Tail Search Dead?

1 December 2011

Over the past year I have oscillated between thinking well of Google and very much the opposite. On the positive side of the equation is the new Google+ social site which I’ve been using since the by-invitation beta phase and find greatly superior to Facebook. I’m using it more and more. On the negative side […]

Read the full article →

Are You Using WebMaster Tools?

17 November 2011

I came across this video today. It is from helpvid.net. Take a look also at their other materials. (This is not an affiliate link, just a helpful link to something I feel will benefit some of our readers here). This video explains just one aspect of Google WebMaster Tools. No small-business web site owner can […]

Read the full article →

Up to date with your Godin?

5 November 2011

Permission, conformity, compliance, plain boring uniformity? Is that the pattern of working life? Well, in some areas a definite routine is essential. I’d not like to fly the Atlantic wondering whether the big bird carrying me had been maintained by engineers each of whom “did their own thing”. But in so many areas of business […]

Read the full article →

Another Google Change – and it’s not a panda

20 October 2011

The latest change to Google’s search system is that less information will in future be available about the keywords for which people have searched en route to finding your site. Analytics software, whether Google’s own or any other web traffic monitoring system, will no longer be able to pick up this data for visitors who […]

Read the full article →

Will Google +1 Make Google Search any Better?

17 September 2011

Earlier this week I saw a statement that Google, as part of their push on Google+, are intending to give weight to the number of +1 clicks that a page has accumulated when deciding how to position it in search results. In other words, if your page is given a +1 by a lot of […]

Read the full article →