It was announced yesterday that “Posterous is joing the flock at Twitter”. Should I be pleased? Should I be uneasy? Or should I be downright worried?
My own use of the two services has clearly separated them into very different categories, in three respects:
- Message Size: In my language here at AdMastery.biz, Twitter is a “micro-blog” and Posterous is a “midi-blog”. The 140-character limitation of Twitter is for the punchy message whereas Posterous allows longer, more blog-like length.
- Headline: Posterous allows a headline, Twitter does not
- Hub Distribution: Twitter is on the receiving end of social hub distribution (in my case usually from Ping.fm – which is also under a cloud of uncertainty at present) whereas Posterous acts as a distribution hub.
It is important that these distinctives be maintained.
This needs watching closely. The social distribution strategy of many small-scale online operators is geared strongly to the present mix of characteristics.
Posterous Acquired by Twitter
March 13, 2012
It was announced yesterday that “Posterous is joing the flock at Twitter”. Should I be pleased? Should I be uneasy? Or should I be downright worried?
My own use of the two services has clearly separated them into very different categories, in three respects:
It is important that these distinctives be maintained.
This needs watching closely. The social distribution strategy of many small-scale online operators is geared strongly to the present mix of characteristics.
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