Twitter

It was announced yesterday that “Posterous is joing the flock at Twitter”. Should I be pleased? Should I be uneasy? Or should I be downright worried?

My own use of the two services has clearly separated them into very different categories, in three respects:

  • Message Size: In my language here at AdMastery.biz, Twitter is a “micro-blog” and Posterous is a “midi-blog”. The 140-character limitation of Twitter is for the punchy message whereas Posterous allows longer, more blog-like length.
  • Headline: Posterous allows a headline, Twitter does not
  • Hub Distribution: Twitter is on the receiving end of social hub distribution (in my case usually from Ping.fm – which is also under a cloud of uncertainty at present) whereas Posterous acts as a distribution hub.

It is important that these distinctives be maintained.

This needs watching closely. The social distribution strategy of many small-scale online operators is geared strongly to the present mix of characteristics.

{ Comments on this entry are closed }

A Remarkable Tool for Managing Your Twitter Accounts

19 November 2011

I have today added a new extension into my Google Chrome browser. That in itself is quite a remarkable thing as I very rarely use Chrome. It sits there on my desktop chiefly so I can include it in multi-browser tests of my own pages. My preference by far is for Firefox (even if they […]

Read the full article →

Be careful what you tweet

1 November 2011

I can’t imagine that most people reading this will need to worry about $500k fines but, appropriately scaled down, this story at Mashable surely contains the germ of a cautionary warning to us all. Miami Heat owner Micky Arison has been fined $500,000 for venting on Twitter about the NBA lockout. As I have wandered […]

Read the full article →

Aids to Effective Twittering

25 October 2011

There is no shortage of blog posts on the subject of Twitter tools. Indeed the development of tools using the Twitter API has become so popular that there are literally hundreds of new offerings every week. This morning, however, in among all the “OK but not special” posts arriving on my reader I came across […]

Read the full article →

Managing Your Social Sites

26 September 2011

Do you ever sit puzzling over how your Facebook account got to know about your latest blog post? Or why some of your tweets feed through to LinkedIn but not all of them? It is, of course, because you set it up like that, but by the time you’ve set up a dozen or more […]

Read the full article →

What? He Sold A Million eBooks in 5 Months? On Amazon?

24 September 2011

[easyazon-image-link asin=”1935670913″ alt=”How I Sold 1 Million eBooks in 5 Months” src=”http://ecx.images-amazon.com/images/I/51ZRbViFdZL._SL160_.jpg” align=”left” width=”107″ height=”160″]The title of this book reads rather like a fantasy … but it isn’t! He really did it, and he wasn’t previously a big-name author! There is no point in my writing at great length about it. You don’t want to […]

Read the full article →